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Mechanical views of the data industry

Personal data is increasingly collected, analysed and compiled into profiles. These profiles are then used to influence people and groups in various areas. dataTrack simulates this invisible process from the collection to the finished profile. It shows how each click in the background sets a switch and determines in which box we end up.

Katharina Durrer
Bachelor-Thesis 2019

Mentors: Jürgen Späth & Clemens Winkler