«Profilicity», a combination of the words «profile» and «authenticity», describes a rapidly growing form of identity formation which implies that people are building their identities through online profiles. Given the popularity of beauty filters on social media, this translates into people not only identifying with their optimised digital selves but also aspiring to live up to them in their physical bodies.
This thesis explores the impact of modern technologies on our identity and appearance in relation to self-agency and self-optimisation. It aims to be deliberately provocative by exploring a deeply human issue such as identity and questioning the human capacity to be authentic.
