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Service Design

Service design is not focused on the creation of singular products or systems, but supplying the tools to support the creation of complex social interactions within long and complex service chains.

By applying design methods and design thinking in a real world scenario, we learn what is required for a human-centered, co-creative and holistic service. Through in-depth analysis of the existing service landscape and ethnographically driven user research, we design and conceptualize comprehensive process-, communication- and interaction solutions. We work with a selected company.
In addition, selected methods and techniques of service design will be taught and technological frameworks for a multimodal implementation will be provided.
The outcome will be an exemplary service flow, prototypes to visualize the interaction and a concept video showing the service solution.

Lectures ZHdK:
Florian Wille, Prof. Jürgen Späth, Stefano Vanotti, Nicole Foelsterl

Past Collaborations:
2022 - ZHAW Social Work
2021 - Stiftung Risiko Dialog
2020 - Sennheiser
2019 - Interstore AG
2018 - Oyster Lab
2017 - Schweizerischen Mobiliar Services AG
2016 - Sonova AG

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Service Design
Service Design
Service Design
Service Design