Social media platforms were originally created to bridge distances and foster genuine connections. Meanwhile, they have shifted focus to prioritise user retention with features like infinite scrolling, competitive reward systems, and algorithmic feeds, often impacting users' well-being in a negative way.
«Cliq» is a social networking app that challenges this approach with human-centric design and ethical engagement tactics. With the usage of location-based group chats to facilitate conversations relevant to a users' culture, language, and general lifestyle, it aims to foster genuine connections in digital environments and promote interactions that can easily be translated into real-world interactions.
