Interaction Design

This master thesis investigates the concept of transmedia storytelling, with a specific focus on the relationship between cohesive and incohesive narratives across multiple media platforms. Using the case study of K-pop, it explores how transmedia storytelling influences new forms of engagement and serves as an innovative method for interaction design. The study focuses on how storytelling strategies can affect audience engagement and loyalty, which could be foreseen from different forms of secondary content contributions. Through an in-depth analysis of K-pop’s transmedia storytelling techniques, this research offers insights into the evolving landscape of narrative construction and audience participation in contemporary media environments.