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BA Interaction Design

The aim of the three-year Bachelor's program is to train responsible and innovative design leaders. Creative, artistic, methodological and technological capabilities are used in the areas of User Experience Design, Service Design, Spatial and Performative Design, programming and Product Design. Key learning objectives include problem analysis and the precise selection of relevant methods and the development of creative technological solutions for design agencies, in research or in exhibition contexts.

In the first year, students acquire basics of designing different 2D and 3D media and the fundamentals of Sonic Interaction and video scenarios. They are based on user-oriented and participatory processes. In addition, students receive a systematic understanding of human experience and learn methodical observation and analysis of behavior in different contexts. For the realisation of functional prototypes and products, students learn basic programming and electrical knowledge, as well as methods for communicating design ideas.

In the second and third year the acquired basic knowledge is deepened and consolidated in multi-stage projects incorporating user and context analysis, design conception, prototyping and evaluation. Students reflect on critical approaches to technology and the role of the designer in society.

The appropriation of creative, artistic, methodological and technological capabilities is carried out in these key areas:

  • Mediation of interaction concepts: prototype (Graphical User Interface, Video, Physical Computing)
  • User Experience and the screen-based design of interactive services
  • Embodied Interaction: designing multisensory (acoustic, haptic and visual) systems
  • Spatial Interaction: installation work in exhibition and urban settings
  • Technological implementation: programming and product design capabilities

Key learning objectives include:

  • The ability precisely analyze project contexts and needs to select relevant design methods
  • The ability to develop solutions in the form of comprehensive concepts and to communicate them effectively
  • The ability to to develop advanced interaction concepts in design agencies, in research or in exhibition contexts.

The professional field is currently widening with technological developments offering graduates numerous opportunities as Interaction Designers, User Experience Designers, Interface Designers, Information Architects or Project Managers in industry, agencies, institutes, research or as an entrepreneurs. For the development of new products and services the department has had successfully cooperation projects with companies such as BMW, Swisscom, Swiss International Air Lines, with innovative start-ups, service providers in the health sector and universities (ETH Zurich, University of Zurich).

Suitable candidates are creative and curious people with conceptual, design and technological abilities and interests. Revelevent interests include, but are not limited to graphic, product and interface design, electronics, programming, Web and Mobile User Experience or Information Visualization.

BA enrolement: more information.

More information concerning the Interaction Design BA Study (ZHdK Website).

Study brochure